Welcome to Signature
Signature Travel and lifestyle magazine is designed to meet the needs of a whole ‘new generation’ of affluent, intelligent, healthy and active readers – the vibrant 50+ market – who are ready to embrace the next stage of their lives with a newfound enthusiasm.
The number of Australians over 50 will outstrip those under 50 this year, making this demographic the most powerful media consumers.
The first issue of Signature Magazine was launched in Dec 2009 with 128 pages and experienced strong growth by its fourth issue. Now 148 pages and published quarterly each issue has regular sections on inspirational destinations, special-interest holidays, educational travel, voluntourism, gardening, food and wine appreciation, walking tours, archaeology, sport travel, indigenous culture, the arts and adventure travel.
The cover price is $8.95, however, if you subscribe now for 12 months, 4 issues are just $30.00 or 8 issues are only $55 (2-year subscription).
Signature is a beautifully presented magazine with information that will appeal and inform the active and adventurous 50+ age group, recognised as being the highest consumer of adventure travel by Tourism Australia.
The new Signature website, currently under construction, will be a valuable resource with up-to-the-minute information on the best holiday deals, tips such as avoiding the single supplement, plus a community bulletin board to share photos and travel stories and find fellow travellers with similar interests. It will also cover food and wine trails, health and wellbeing, and finance. Register now and receive our FREE monthly e-newsletter updates.
Baby boomers represent the fastest-growing segment of the Australian travel market. This demographic is also by far Australia’s wealthiest. There are 5.2 million baby boomers in Australia and they control half of Australia's household wealth. Baby boomers have a staggering $218 billion burning a hole in their pockets. They are cashed up and ready to spend. Signature magazine offers savvy advertisers the vehicle to reach this target market.
Signature is a magazine and website that this market will relate to. Featuring well-researched content and beautifully presented, this magazine is Australia's only quality newsstand title geared specifically for the affluent end of the 50+ travel market.
Research has shown that this demographic is the one that travels the most and for longer periods of time. They have both the time and the disposable income – not to mention the passion – for travel.
Signature is positioned to be the voice of a generation, a travel and lifestyle magazine that speaks to a sophisticated and financially independent audience.
*Conditions apply, Flights not included. Travel before Dec 2012. Only eligible for subscriptions of 2 years or more.